A web platform to showcase Roche GMI team's capabilities and communicate research findings and insights in an interactive way to the organization and translating them into learnings & opportunities.
As a UX Design intern, I designed a Knowledge Portal for the team to showcase their work and share insights on a digital platform. Also, I conducted research on Certified Diabetes Educators and patients with Type1 and Type 2 to understand users and find ways to make their lives better, eventually finding business opportunities.
Portfolio Strategy & Global Market Insights (GMI) team have research data and insights which was difficult to communicate to the organization due to the following reasons:
I lead the user research and experience design for the project. I collaborated with different teams to conduct qualitative research, finding answers to questions about why or how I can fix the problem. Final deliverables included proper documentation of research findings, personas, information architecture, wireframes, prototypes and visual design variants.
I followed the elaboration process for identifying challenges and issues faced by the GMI team. The business challenge frame provided actionable research hypothesis used to drive design research addressing the business requirements, pain points, and other dependencies.
Elaboration process helped me understand the business requirement and pain points in a better way. I used the business challenge frame to document the findings. Here are some important themes that I came up with after initial requirements:
A web portal for GMI team which will help them to showcase their works and offerings to the organization. It should also provide a way for the team to upload documents and share them digitally.
"I find it difficult to find relevant document in time and communicate the research insights to the organisation."
"It's easy to find and share reports and documnets. I can easily communciate insights and learnings to the organisation."
"I am not able to covey value of GMI team to the potential customers and stakeholders."
"I am confident about the work GMI team is doing. I can find research materials and documents effectively."
I conducted brainstorming sessions with the team to come up with interesting ideas on how to represent the team in front of the organization. I also created several paper prototype screens and skecthes of ideas discussed during interactive sessions.
I came up with three concepts capturing the key essence (value proposition) for designing the knowledge portal. I wanted to determine which one meets the needs of the target audience more closely. The three concepts are:
I created an initial version of information architecture based on the research data collected and the user needs for the Knowledge portal.
I conducted an open card sorting exercise to validate the initial information architecture of the portal. This exercise helped me define and structure the information for the users in more efficient way.
I created a revised version of IA from the takeaways from the card sorting exercise. The updated user environment diagram helped create an understanding of the different options we would provide to Mike and Anne at different stages of interaction with the portal.
I created user flow diagrams for single page and multi-page variants.
I sketched several ideas and put them into initial wireframes to find how these solutions address the major user pain points from the user research. There were two themes that emerged from the ideas:
After initial exploration wireframes, I started consolidating the design by making the prototype of the knowledge portal. During this phase several iterations on user flows and design took place. I explored and designed two versions of prototype exploring different user interactions and navigation patterns.
Here are some design decisions:
When a user enters the knowledge portal we will show them information about the GMI team and their services. It will act as a promotional landing page. Two UI patterns can be used -
To know more about the team we can provide two ways to do that -
One of the major pain point was inability of the team to promote the services and offerings to the organisation. There are two approaches by which this can be addressed -
I designed two variants of the landing page based on the initial findings and to test how different visual style guides the mood of the users within the organization. I used two different styles for the portal. For the final version of the portal team decided to move ahead with multi-page variant and visual style to follow wave-patterns.